Joe Ciminera Studios.
Broadcast Advertising

Broadcast Commercial / Production.

Network-quality broadcast commercials that reach millions. Full-service production with clearance, compliance, traffic, and multi-market distribution. Your brand on every screen.

Schedule a Strategy Session View Our Work

Broadcast Commercial Services

End-to-end broadcast commercial production designed to meet network standards and deliver measurable results.

National Broadcast Reach

Production for national network, cable, and syndicated television reaching millions of viewers across all dayparts.

Network-Quality Production

Broadcast-standard cinematography, sound design, and finishing that meets the technical requirements of every major network.

Clearance & Compliance

Full clearance process including talent, music, footage, and claims substantiation to ensure your spot airs without issues.

Multi-Market Adaptation

Single production generating regionalized versions with localized offers, disclaimers, and contact information.

Traffic & Distribution

Professional traffic management delivering the right formats, durations, and versions to every station and network.

Performance Tracking

Analytics and attribution tracking that connects broadcast airings to web traffic, calls, and sales.

Our Broadcast Production Process

A proven workflow that takes your commercial from concept to coast-to-coast airing.

01

Creative Strategy

Research, positioning, and creative development aligned with your brand objectives and target audience.

02

Production

Full-scale production with broadcast-caliber crews, talent, locations, and equipment.

03

Clearance Review

Comprehensive legal and network clearance covering talent, music, footage, and claims.

04

Network Distribution

Format delivery, traffic instructions, and distribution to every designated network and market.

Frequently Asked Questions

Common questions about broadcast commercial production.

What does the clearance process involve?
Clearance ensures your commercial can legally air. It covers talent contracts and reuse fees, music licensing and synchronization rights, stock footage licensing, product claim substantiation, and network-specific content standards. We manage this process end-to-end, working with specialized clearance attorneys when required.
What is the difference between network and cable commercials?
Network commercials air on ABC, CBS, NBC, and Fox with the highest production standards and clearance requirements. Cable commercials air on channels like ESPN, HGTV, and CNN with similar quality but sometimes different technical specifications. We produce spots that meet both network and cable standards so you have maximum flexibility.
How much does a broadcast commercial cost?
Production budgets for broadcast-quality commercials typically range from $50,000 to $500,000+, depending on creative complexity, talent, locations, and special effects. Media placement is a separate investment. We work with budgets across the spectrum and can recommend approaches that maximize quality for your investment level.

Ready to Go National?

Your brand deserves a broadcast presence that commands attention. From creative concept to network airing, we handle every detail. Let's get your commercial on air.

Network and cable broadcast experience
Full clearance and compliance management
Multi-market versioning and distribution
Professional traffic and delivery

Schedule Your Strategy Session

Explore Related Services

Commercial Production TV Commercials Streaming Commercials OTT Commercials Media Buying Infomercial Production Campaign Launch National Commercials