OTT Advertising.
Reach the cord-cutters and streaming-first consumers. OTT advertising production and media buying for Hulu, Roku, Amazon Fire TV, YouTube TV, and every major connected TV platform — combining the impact of television creative with the precision of digital targeting.
Schedule a Strategy SessionWhy OTT Advertising Delivers Results
Reach Cord-Cutters Where They Watch
Over 60% of Americans now stream TV content regularly. OTT advertising puts your brand in front of the audiences traditional linear TV can't reach — younger, affluent, ad-conscious consumers who choose streaming.
Audience Targeting at TV Scale
Target by demographics, interests, purchase behavior, household income, and even CRM-matched households. Show your ads only to the households most likely to convert — no wasted impressions on audiences that don't match your customer profile.
Attribution Traditional TV Can't Match
Track exactly who saw your ad, who visited your website afterward, and who converted. OTT platforms provide impression-level analytics and cross-device attribution that closes the loop between ad exposure and business results.
Premium, Unskippable Inventory
Most OTT ads are non-skippable — your full message reaches your audience. Combined with the large-screen, lean-back viewing experience, OTT delivers completion rates over 95%, dramatically outperforming social and pre-roll video.
Flexible Budgets & Rapid Optimization
Start with as little as $5,000-$10,000/month and scale based on performance. Optimize creative, audiences, and placements in real time — OTT campaigns improve continuously in ways that locked-in linear TV schedules cannot.
Linear TV Creative, Digital Precision
OTT is the best of both worlds: the cinematic quality and emotional impact of television commercials, delivered with the targeting, measurement, and optimization capabilities of digital advertising. No compromise required.
Our OTT Advertising Process
Audience Strategy & Platform Selection
We define your target audience segments, analyze which streaming platforms they use, and build a media plan that delivers efficient reach across Hulu, Roku, Amazon Fire TV, YouTube TV, and programmatic CTV inventory.
OTT-Optimized Creative
We produce commercials specifically formatted for the streaming environment — attention-grabbing openings (no skip button to rely on), clear branding throughout, and multiple creative variations for A/B testing across audience segments.
Programmatic & Direct Media Buying
We activate your campaign across streaming platforms — negotiating direct deals for premium placement and using programmatic buying for audience-targeted efficiency. Real-time bidding optimized to your CPA and ROAS targets.
Real-Time Analytics & Creative Rotation
Weekly performance dashboards tracking impressions, completion rate, site traffic, and conversions by platform and audience segment. We rotate creative based on performance data — your campaign gets more effective every week it runs.
Frequently Asked Questions
What's the difference between OTT and CTV advertising?
The terms are often used interchangeably but there's a technical distinction: OTT (Over-the-Top) refers to video content delivered via the internet, bypassing traditional cable/satellite distribution — this includes streaming on any device. CTV (Connected TV) specifically refers to OTT content viewed on a television screen via smart TVs, streaming devices (Roku, Fire Stick, Apple TV), or gaming consoles. In practice, most "OTT advertising" campaigns run on CTV devices because the large-screen, lean-back experience drives the best results. Our campaigns typically target CTV primarily with supplementary mobile/tablet OTT placements where they add efficient incremental reach.
How much does OTT advertising cost compared to linear TV?
OTT CPMs (cost per thousand impressions) typically range $20-$45, which is higher than broad-reach linear TV ($5-$25 CPM) but significantly more efficient when you factor in targeting precision. Why? Because OTT eliminates waste: if your target audience is 25% of the population, linear TV wastes 75% of your budget on non-target viewers, while OTT delivers 90%+ to your defined audience. OTT also has lower minimum commitments — you can test a market with $5,000-$10,000/month vs. the $50,000+ minimums typical of linear TV. For most advertisers, the recommendation is a strategic mix: OTT for precision and attribution, linear for broad awareness when the budget supports it.
Can I use my existing TV commercials for OTT, or do I need different creative?
You can use your existing TV commercials — and many advertisers do — but you'll get better results with OTT-optimized creative. Key differences: (1) OTT ads need a stronger opening because viewers can't skip but can tune out — the first 3 seconds are critical. (2) OTT supports interactive elements (QR codes, clickable overlays) that linear TV doesn't. (3) OTT campaigns benefit from multiple creative variations for A/B testing — we typically produce 2-3 versions and let performance data determine which runs most. (4) Shorter formats (:15 and :06) often outperform :30 on OTT. We can adapt your existing TV spot for OTT or produce streaming-first creative — the approach depends on your budget and objectives.
Ready to Own the Streaming Space?
Schedule your strategy session and let's build an OTT advertising campaign that reaches your audience with TV impact and digital precision.