Connected TV Advertising.
The fastest-growing screen in advertising. Connected TV campaigns that combine cinema-quality creative with programmatic precision — reaching streaming audiences on smart TVs, gaming consoles, and streaming devices with targeted, non-skippable ads that drive measurable business results.
Schedule a Strategy SessionWhy CTV Advertising Is the Future
The Living Room Screen, Reimagined
CTV brings your brand into the most valuable screen in the house — the television — with all the targeting intelligence of digital. It's the full-screen, lean-back, cinematic experience that only TV can deliver, supercharged with data.
Household-Level Precision Targeting
Target by demographics, income, purchase history, life stage, and even first-party CRM data. Serve different ads to different households watching the same program — the right message to the right family every time.
Cross-Device Attribution
CTV platforms track ad exposure and connect it to actions on phones, tablets, and computers. See exactly how many viewers visited your website, searched your brand, or made a purchase after seeing your CTV ad.
98% Completion Rates
CTV ads are overwhelmingly non-skippable and viewed on large screens in lean-back mode. Viewers watch your full message — completion rates that social media and pre-roll video can only dream of achieving.
Programmatic Efficiency at Scale
Real-time bidding across millions of CTV impressions. Set your target CPA, and our programmatic buying algorithms optimize delivery automatically — your campaign efficiency improves daily without manual intervention.
The Fastest-Growing Ad Channel
CTV ad spend is growing 20%+ annually as viewers migrate from linear TV to streaming. Early adopters are capturing audiences at lower CPMs before the channel matures — the time to establish your CTV presence is now.
Our CTV Advertising Process
Audience Intelligence & Segmentation
We build your target audience using first-party data, third-party segments, and lookalike modeling. Every CTV dollar targets households with a high propensity to convert — no waste, no guesswork.
CTV-Optimized Creative Production
We produce ads designed for the connected TV experience: cinematic quality that earns the big screen, strong branding throughout, formats optimized for :15 and :30 placements, and creative variations for audience-specific messaging.
Programmatic Activation & Optimization
We activate your campaign across premium CTV inventory — smart TV apps, streaming devices, gaming consoles — using programmatic platforms that optimize delivery in real time against your performance targets.
Closed-Loop Measurement & Reporting
Impression delivery, completion rates, site visitation lift, brand search lift, and conversion attribution — all in a live dashboard. Weekly optimization recommendations based on performance data across audiences, creative, and publishers.
Frequently Asked Questions
What CTV platforms and devices do your campaigns run on?
Our CTV campaigns span the full connected TV ecosystem: Smart TV apps (Samsung TV Plus, LG Channels, Vizio WatchFree), streaming devices (Roku, Amazon Fire TV, Apple TV, Chromecast), gaming consoles (PlayStation, Xbox), and virtual MVPDs (Hulu + Live TV, YouTube TV, Sling). We access inventory through direct publisher relationships and major programmatic exchanges (The Trade Desk, DV360, Xandr) — giving us reach across virtually every CTV household in the United States. We'll recommend the platform mix that best delivers your specific target audience.
How is CTV different from YouTube ads or social media video?
The fundamental difference is context and experience. YouTube and social video ads play on personal devices (phones, laptops) where users are in active, task-oriented mindsets — they're trying to watch their video or scroll their feed, and your ad is an interruption. CTV ads play on television screens in living rooms, often during long-form content, with shared viewing and a lean-back mindset. The viewer experience is closer to traditional TV: your ad is part of the content experience, not an interruption of it. This drives dramatically higher completion rates (95%+ vs. 15-30% for social), stronger brand recall, and a premium brand perception that social video advertising struggles to match.
What's the minimum budget for a CTV campaign?
We recommend a minimum of $10,000-$15,000/month for a meaningful CTV test campaign, though targeted local campaigns can start at $5,000/month in select markets. At $10,000/month with typical CTV CPMs of $20-$35, you're delivering 300,000-500,000 targeted impressions — enough to measure response and validate the channel. For national advertisers, budgets typically start at $25,000-$50,000/month to achieve meaningful reach and frequency. The beauty of CTV is scalability: start with a test market, prove the ROI, then expand to additional markets and larger budgets with confidence.
Ready to Own the Living Room Screen?
Schedule your strategy session and let's build a CTV advertising campaign that combines television impact with digital precision.