Vertical Video / Production.
Shoot for the way people actually hold their phones. Vertical video production that embraces the 9:16 format — full-screen, immersive and designed for thumbs-up consumption on every mobile platform.
Why Vertical Video Is the New Standard
Mobile-native production designed for full-screen, sound-on mobile viewing.
Full-Screen Immersion
9:16 videos occupy the entire phone screen — no black bars, no letterboxing, just your brand at full impact.
Platform-Native Design
Creative built for how each platform works — TikTok trends, Reels pacing, Shorts thumbnails — not repurposed horizontal footage.
Mobile-First Storytelling
Frame composition, motion graphics and text placement all designed for vertical viewing — every element intentional.
Higher Engagement Rates
Vertical video consistently outperforms horizontal on mobile — better view-through, more shares, stronger brand lift.
Multi-Platform Reach
Single production delivers assets for TikTok, Reels, Shorts, Stories, Snapchat and vertical placements on all major platforms.
Sound-On Optimization
Vertical video is consumed with sound — we design audio-first creative with captions for accessibility and silent viewers.
Our Vertical Production Workflow
9:16-first creative — from storyboard to final delivery, every frame is built for vertical.
Vertical Concept
Develop creative concepts specifically for the 9:16 frame — composition, text placement and motion designed for vertical first.
9:16 Pre-Production
Storyboards and shot lists built around the vertical frame — camera rigged for portrait orientation from day one.
Vertical Shoot
On-set production with vertical monitors, vertical-safe framing guides and creative supervision for every platform version.
Platform Delivery
Final vertical cuts optimized for each platform's specs — with text overlays, captions and thumbnail assets included.
Frequently Asked Questions
Can I repurpose horizontal footage into vertical?
While horizontal footage can be cropped and reformatted, it rarely achieves the same impact as natively-shot vertical video. We recommend shooting in vertical from the start for the best creative results. However, we can produce both horizontal and vertical versions from a single production day with proper planning.
What platforms support vertical video advertising?
Vertical video ads run on TikTok, Instagram Reels, YouTube Shorts, Facebook Stories, Snapchat, Pinterest and increasingly on connected TV platforms. Each has unique specs; we deliver platform-ready files for every placement in your campaign.
How long should vertical videos be?
Optimal vertical video length varies by platform: TikTok and Reels perform best at 15-30 seconds, YouTube Shorts up to 60 seconds, and Stories at 15 seconds per card. We recommend producing multiple lengths to maximize engagement across platforms and placements.
Ready to Go Vertical?
Let's produce vertical videos that own the full screen. Mobile-native creative for the platforms your audience lives on.
- 9:16-native production from day one
- Platform-optimized creative per channel
- Multi-platform delivery package
- Captions and text overlay included