Pre-Roll Video Ads / Production.
Win the first 5 seconds. Our pre-roll ads are engineered to hook viewers before they hit skip — combining instant-impact creative with strategic messaging that drives completion and conversion.
Why Pre-Roll Ads Need Specialized Creative
Hook-first creative designed for the skip-button generation.
Skip-Proof Opening
First-frame creative engineered to capture attention instantly — before the viewer reaches for the skip button.
Platform-Optimized
Creative tailored to each platform's pre-roll specs, viewer behavior and ad-serving technology for maximum performance.
Brand in Seconds
Communicate your full brand message within the non-skippable window — brand recognition even if they skip.
Completion Rate Focus
Strategic creative pacing that maintains viewer interest through the entire ad, driving higher completion rates.
Multi-Length Strategy
Produce :06, :15 and :30 versions from the same creative — reaching users across every pre-roll placement.
Performance Analytics
Data-driven creative optimization — track view-through rates, click-through and conversion data.
Our Pre-Roll Creative Process
5-second hook methodology — grab attention instantly, deliver the message, drive action.
Hook Strategy
Develop the 5-second hook — the visual, audio and message combination that stops thumbs and captures attention.
Platform Planning
Map creative requirements across YouTube, streaming, social and programmatic — each platform gets optimized assets.
Production
Shoot with multiple aspect ratios and cutdowns in mind — capture content that works at every length and format.
A/B Testing & Optimization
Test creative variants, analyze performance data and refine based on real viewer behavior metrics.
Frequently Asked Questions
How long should a pre-roll ad be?
The most common pre-roll lengths are :06 (bumper), :15 (non-skippable on many platforms) and :30 (standard). We recommend producing all three lengths from a single production to maximize reach across platforms and ad formats while maintaining creative consistency.
What is the difference between skippable and non-skippable ads?
Skippable ads allow viewers to skip after 5 seconds — these require strong hooks that convince viewers to keep watching. Non-skippable ads (typically :15 or less) play through in full, so the entire message must be compelling. Each format requires different creative strategies for optimal performance.
What platforms do pre-roll ads run on?
Pre-roll ads run on YouTube, connected TV (CTV), streaming services (Hulu, Peacock, etc.), social media platforms, and across programmatic video networks. Each platform has unique specifications; we deliver platform-ready files for every placement in your media plan.
Ready to Beat the Skip?
Let's create pre-roll ads that earn every view. Hook-driven creative for maximum completion rates.
- 5-second hook methodology
- Platform-optimized creative
- Multi-length delivery (:06, :15, :30)
- Performance tracking and optimization